Digital marketing
What is ‘SEO’?
‘search engine optimization’. It play very
important role in the field of digital marketing , in fact SEO is the back bone
of digital marketing it is a process of enhancing our data and helps us to
increasing traffic to our website.
There are four techniques
of SEO
1)White hat SEO- it’s a method our improving
our website traffic & improving our website rank in Search engine result
page (SERP). With all terms and condition that have been provided by Google.
2) Black hat SEO- it’s a method our improving our
website traffic & improving our website rank in Search engine result page
(SERP) in unethical way but only for few hours . It’s a type of cyber crime .
it’s against all terms and condition.
3)Grey hat
SEO-
It is a legal method to practices that are
used to increases your website rank in SERP but after sometime it
consider as a cyber crime
4) Negative SEO-
It is also
an unethical way ,we can fall down our competitor’s website from this method,
it’s a type of cyber crime.
There are two types of SEO:-
1)On-page SEO-
It is also know as ON site SEO . it is a process
of optimizing your website by SEO we can rank up our website through different methods.
It include optimizing title tags,
Content , inter links etc.
2)Off-page SEO-
It is also know as OFF site SEO. IT deal
with the the outside action that are
perform to increasing our website rank in SERP.
Backlings are the backbone of off-page SEO.
There are three types of Backlinks:-
1) Natural link
2) Manually links
3) Self-created link.
Some important Rules Of On-page SEO:
1.Title:
2.Meta Description:
3.Keywords:
4.Use of Headings:
5.Bounce Rate:
6.Load Time:
7.Mobile Friendly:
8.Cannonical Tag:
9.Image Optimization Tool[Alt Attribute]:
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